Fashion
Mash

My class focused on its recent rebranding to help modernize the brand and improve its relevancy on the fashion stage. For this piece, my group combined new Ferragamo designs with the nostalgia of old Hollywood movies that Salvatore Ferragamo used to make shoes for. Combining the old and the new. The video is also meant to show feminine beauty and strength.

For the project on Fendi, my class wanted to draw from the recent trend of buy vintage designer items. Today's society is more conscious of the waste that is produced in the fashion industry. Therefore, we wanted to highlight the feeling of Vintage Fendi. The outfit featured in this video consists of vintage Fendi pieces from before 2000. My group wanted to create an expressive and upbeat editorial video for the clothes featuring Madonna's song Material Girl. 

​

​

Fenty Beauty has been breaking beauty standards in the industry since it was founded. It is one of the leading brands in inclusivity. For our work with Fenty Beauty, our group was tasked to come up with an editorial campaign for the brand. We settled on the theme "Nature is a Mother" along with the four seasons (winter is pictured below). This theme is meant to not only show the diversity or colors and products of Fenty Beauty but it also reflects the attitude of the brand and its CEO, Rihanna. This campaign embraces the strength in women and femininity .