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My Work

This is my projects page. Below there is a selection of some of my recent projects that I have done. 

Image by Ryan Wilson

01

For my public relations case studies class, I examined real-world situations and strategies and discussed how to better practice public relations. We discussed topics including: identifying stakeholder groups, developing strategies, embracing diversity, and recognizing ethical issues. I wrote two in depth analyses on PR cases. One focuses on Dolce & Gabbana while the other on the Adidas and Kanye West partnership.

02

The FashionMash program at UNC is a unique one that allows students to collaborate with brands throughout the semester. During my time in the program I worked with three brands: Fenty Beauty, Fendi, and Ferragamo. My group and I created new content for these brands while also learning about the behind-the-scenes of the fashion industry. This program helped give me insight into what goes behind a new campaign, photoshoot, or video. 

Image by Marcus Loke
Image by artem belinsky

03

For my PR writing class I practiced writing various forms of PR publications such as news releases, profiles, communication audits, etc. We were assigned a non-profit organization to work with for the semester. During that time, I wrote several PR pieces for the organization to use. I was able to get first-hand experience in the PR realm, and grasped a better understanding what is expected of PR professionals. 

04

I was tasked with conceiving and designing a three piece campaign for a brand that involved integrated marketing communication. For this project I chose to create a public relations campaign for Dior. The campaign is designed for creating awareness and excitement about a new Dior collection. 

Image by Marissa Grootes
Image by Sam Moghadam Khamseh

05

For my introduction to graphic design class I learned the basics of Adobe Illustrator, PhotoShop, and InDesign. My final project required me to compile all of my work from the semester into a cohesive portfolio using InDesign. My theme for the project was art movements. I chose various art movements that inspire me on my projects and added my own spin within each. 

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